Seize the Digital Revolution

Executive MBA
in e-Commerce & Digital Marketing

This program provides an in-depth understanding and an advanced skill set of all the e-Commerce & Digital Marketing domains, where there is an enormous demand for a digital marketing specialist with the right skills. After completing the program, the candidates become competent in-demand e-Commerce & Digital Marketing skills and to manage digital marketing campaigns, attract and engage online customers, and measure performance. They will be able to lead and execute digital marketing campaigns across social, mobile, Email, Paid Search, SEO, Display media, and marketing analytics. Able to evaluate the varied online channels and make better strategic decisions as per the client. Become skilled in planning, managing, and executing multi-channel campaigns.

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Duration
2 Years

4 Semesters

Location
Kharghar
Eligibility
Working Professionals

Graduate from UGC recognized University/ listed in AIU*(overseas) with minimum 2+ years of work experience

Format
Hybrid

Weekend Classroom-Based Program

Commencement Date
February 2024

Program Highlights
  • Research Project
    (Specialization Based)
    Capstone Project
  • Learn Industry
    Relevant Tools
  • Digital Marketing Lab
    (Online Training)
  • Prep For Multiple
    Trending Certifications
  • Trending
    Masterclasses, Electives & CAPs By Industry Stalwarts
  • Experiential Learning-
    Based pedagogy with Modern Star Subjects

Program Mavens
  • Jim Saveland
    Jim Saveland, USA
    Facilitator
  • Pooja Joshi
    Pooja Joshi, USA
    Facilitator
  • Dr. Deepthy Raghavendra
    Dr. Deepthy Raghavendra
    Chief Mentor
  • Prof. Krupesh Thakkar
    Prof. Krupesh Thakkar
    Chief Mentor
  • Dr. Kalpana S.Kumara
    Dr. Kalpana S.Kumara
    Chief Mentor
  • Prof. Devyani Chakravarty
    Prof. Devyani Chakravarty
    Chief Mentor
  • Mr. Jasneet Bindra
    Mr. Jasneet Bindra
    CISI Country Head
  • Dr. Amarjeet Singh
    Dr. Amarjeet Singh, USA
    CAIA & CMT (USA), MCSI (UK) 
  • Mr. Anil Suvarna
    Mr. Anil Suvarna
    FM Expert
  • Mr. Gaurang Desai
    Mr. Gaurang Desai
    Program Advisor
  • Mr. Suyog Sonawne
    Mr. Suyog Sonawne
    Program Advisor

E-Com-&-DM
Industry Insights
  • India's e-Commerce market size was valued at US$39.33 billion in 2021, projected to grow at a CAGR of 31.13% to reach nearly US$343.90 billion by 2029.

  • Government initiatives like Digital India, Skill India, Start-up India, and Make in India are boosting the e-Commerce industry, extending its reach beyond tier I cities to tier II and III cities.

  • The increasing use of digital payments drives the growth of the Indian e-Commerce market, with mobile wallets accounting for 50% of transactions in 2021, expected to reach 53% by 2025.

  • The global AR/VR education market was valued at $12.4 billion in 2020, projected to grow at a CAGR of 18.2% from 2022 to 2027.

  • Video content on platforms like Instagram, Facebook, and YouTube has become an effective tool for engaging customers and driving sales.

  • Mobile shopping is rapidly growing, and social media has become a global revolution with 4.5 billion users, leading to the rise of social commerce in e-Commerce.

  • The influencer marketing industry was worth $16.4 billion in 2022, expected to reach $84.89 billion by 2028, with marketers projected to spend over $4.5 billion on influencers in 2023.

India's e-Commerce market was $39.33 billion in 2021 & now it's projected to become $350 billion by 2029. The e-Commerce market will out space more mature markets to become 3rd Largest market in the world & increase employability. Clearly, Digital marketing jobs across Industries (including e-Commerce) & related functions, are ranked in top 10 most in-demand skills globally as per LinkedIn. ITM Skills University's Executive MBA in e-Commerce & Digital Marketing is custom designed to help you in your career growth in the said skill base.


Explore Other Specializations

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e-Commerce & Digital Marketing
(Specialization)
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Inauguration
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Experience Excellence
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Walkthrough Oasis of knowledge
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Program Highlights

Frequently Asked Questions
  • How does ISU’s Executive MBA in e-Commerce and Digital Marketing help in rebooting your career?

    An ExecutiveMBA in e-Commerce and Digital Marketing from ISU can be helpful in rebooting your career in a number of ways. First, it can provide you with the knowledge and skills needed to succeed in the e-Commerce industry. This can include courses in online marketing, social media, data analysis, and e-Commerce management.

  • How does ISU’s Weekend Executive MBA in e-Commerce and Digital Marketing help?

    ISU’s Weekend MBA programs are designed for working professionals who want to pursue an MBA while continuing to work full-time. These programs typically meet on weekends or in the evenings, allowing students to continue working during the week.

  • What are the job prospects in India's e-Commerce and Digital Marketing sector?

    The job prospects in India's e-Commerce and Digital Marketing sector are currently very good, as both industries are experiencing rapid growth. In the e-Commerce sector, India's online retail market is projected to reach $200 billion by 2026, according to a report by Morgan Stanley. Similarly, the Digital Marketing sector in India is also experiencing significant growth. According to a report by Redseer India’s digital ad market to touch $35 bn by 2030

  • What is the admission process?

    The student needs to complete the Application Form, submit their SOP (Statement of Purpose) to the admission team, proceed with the PI round and shortlisted candidates secure admission.

  • What are the various job profiles in the e-Commerce and Digital Marketing sector?

    The e-Commerce industry in India is growing rapidly, and as a result, many job opportunities are available in this sector. Some of the jobs that are commonly available in the Indian e-Commerce industry include Marketing manager, Data analyst, e-Commerce manager, Customer service representative, Logistics Coordinator, Content writer and Graphic designer.

  • Why should working professionals do ISU’s Executive MBA in e-Commerce & Digital Marketing?

    ISU offers a prestigious Executive MBA in Financial Services program that imparts high-quality education for industry success. With experienced faculty well-versed in Financial Services and other business domains, students gain valuable insights and guidance throughout their journey. ITM's 30+ years of excellence, value system, and industry stalwart faculty contribute to countless success stories. The program's tailored curriculum and action-oriented pedagogy bridge the theory-practice gap, while the "3S" pedagogy (Self, Social & Sustainability) and Leadership Lab's theory "U" journey foster a transformative shift from "I" to "We" thinking.

  • Is an Executive MBA in e-Commerce and Digital Marketing a trending skill set ?

    An Executive MBA in e-Commerce and Digital Marketing provides professionals with the necessary skills to excel in these industries. The program is designed for experienced professionals seeking to enhance their knowledge while working. It covers various topics such as e-Commerce strategy, digital marketing, customer analytics, and supply chain management. With the increasing importance of e-Commerce and digital marketing, this skill set is in high demand, offering career advancement opportunities in a rapidly growing industry.

  • How are the classes conducted?

    We provide hybrid Learning that seamlessly integrates offline weekend classes and online weekday sessions, enabling working professionals to balance their work commitments while pursuing further education.